Desperate Times?
It would seem that certain members of the scale trade are getting desperate.
Today I came across an advert on a website for a offer that is too good to be true.
Seriously….. 40% off RRP, with prices like that how long do companies expect to exist for? Typical brand name manufacturers work on around 35-40% margins, how is it possible to give away that margin and still make a NET profit at the end of the year?
Smoke and Mirrors?
It’s advertising jargon to reel customers thinking they’re getting a great deal, the reality is the products on offer are not worth the claimed RRP and claiming 40% off is disingenuous.
Snake Oil? Maybe…
It’s damaging to the scale industry to make outlandish claims such as these.
No related posts.
“There is hardly anything in the world that some man cannot make a little worse and sell a little cheaper, and the people who consider price only are this man’s lawful prey.”
John Ruskin, Poet
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